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How to Target Your Local Market in Shopify

The challenge of operating a small online business is you compete not just with other companies of the same size but with the giants in the industry. Since they lead the market at the national and international level, you could target the local market and have a better chance of being on top in that area. Many clients look for local providers when they search online. One of the reasons is the convenience of local delivery, which prevents delays and expensive shipping fees. If you have a physical store, you may also offer pick-up options so clients can choose whichever is more convenient for them. Shopify is one of the leading eCommerce platforms. If you have a Shopify store, here are tips for targeting your local market.

Optimize content to include location-based keywords

When customers search for something online, they usually add the location to find a local provider. To reach those customers, research the keywords they often use to search products related to what you offer and include the location of the area you wish to target. For example, if you operate around San Francisco and sell swimwear for women, you may include swimwear for women in San Francisco on your keywords. Add this to your site’s and page’s description and the title and content of your posts. 

Add reviews from the locals

Posting reviews from clients can boost the confidence of new customers to do business with you. It’s even more powerful if they come from people who are local in the area. Encourage existing clients to rate your products or overall customer service and leave feedback for others to see. A company specializing in Shopify SEO can help add the option on your site to allow customers to leave their ratings or reviews. 

Partner with a local business

Find a local business in your area that you can work with. Of course, it shouldn’t be a competitor to avoid having issues. It will be a win-win situation for both parties as you will have a wider audience. They can promote your site to their existing customers and followers, and you, too, can do the same. 

Get backlinks from local sites

Local blogs and publications that are authorities in their fields could help you get more local customers through backlinks or promotions. Adding a blog page on your site and creating quality content is the best way to get them. Local SEO companies can help you create superior content. You may also reach out to them and request them to feature your site or include a backlink that will redirect users to it, this is a very useful SEO tactic to increase your leads. 

Claim your Google My Business account

Create your Google My Business account, so Google will include you in the search result when users do a local search that relates to your business. If you have a physical store, it will also include a map to guide customers there. Be sure to add complete details, so clients will find what they are looking for about your business. Include a link to your Shopify store, too, so that they could click on it and be led there. 

In summary

Target the local market to have a better chance of being noticed and growing your business. Optimize your site, so it shows up when clients search for keywords related to your products or business.